Which KPI is most directly linked to order delivery speed?

Which KPI is most directly linked to order delivery speed?

• A. Lead Time
• B. OTIF
• C. Fill Rate
• D. Forecast Accuracy

Answer: (A)

Delivery speed is captured by lead time—the total time from when a customer places an order to when the goods are received. This KPI directly measures how fast an order moves through the process, so shorter lead times mean faster delivery and better responsiveness to customers. On-Time In-Full focuses on delivery reliability (whether it arrives on time and complete), which is related to speed but not the duration of the order cycle itself. Fill rate is about how completely an order is stocked and fulfilled, not how fast it travels to the customer. Forecast accuracy assesses the quality of demand predictions and has little to do with how quickly a given order is delivered.

Delivery speed is captured by lead time—the total time from when a customer places an order to when the goods are received. This KPI directly measures how fast an order moves through the process, so shorter lead times mean faster delivery and better responsiveness to customers.

On-Time In-Full focuses on delivery reliability (whether it arrives on time and complete), which is related to speed but not the duration of the order cycle itself. Fill rate is about how completely an order is stocked and fulfilled, not how fast it travels to the customer. Forecast accuracy assesses the quality of demand predictions and has little to do with how quickly a given order is delivered.